Nick’s Review of Smtp.Com Vs Postmark
In the text, the question is asked about the benefits of switching from one’s own SMTP server to an SMTP service. The questioner mentions that their own server is set up with reverse DNS, SPF records, DomainKeys, DKIM, and SenderID, and they have not yet experienced deliverability issues. They are also planning to send a larger than normal marketing email, which will increase the volume of email from their server. Four answers are provided in response to the question.
The first answer highlights the key advantages of using a third-party mail sending solution, such as the fact that the onus of deliverability falls on the service provider, they have the infrastructure to handle larger marketing initiatives, and they provide reporting and metrics. However, the answer also mentions that not all third-party services support marketing campaigns or bulk emails, and there may be associated costs.
The second answer acknowledges that it is not difficult to set up SPF, DKIM, etc. when it’s all configurable in the mail server, but suggests that using an SMTP service can provide additional benefits, such as avoiding spam flags from certain providers and having more control over the design and reporting of emails through services like PostageApp.
The third answer agrees with the previous answers and emphasizes the importance of monitoring and managing email deliverability, particularly for marketing campaigns. It suggests that ESPs (email service providers) like Newsberry or MailChimp can be good options for marketing campaigns, as they use dedicated IPs specifically for bulk email and actively monitor and maintain their reputation.
The fourth answer gives a different perspective and warns against using third-party mailers like SendGrid, as they may be associated with high volumes of spam. The answer suggests that using your own server can help avoid getting mixed up with spammers and is cheaper in the long run.
Overall, the answers highlight the benefits of using an SMTP service for deliverability, infrastructure, reporting, and reputation management, but also acknowledge that there may be costs involved and that using your own server can provide more control and potentially avoid issues with spam.
Tina’s Review of Smtp.Com Vs Postmark
The blog post titled “7 Best SMTP Service Providers with High Email Deliverability (2023)” discusses the importance of using an SMTP service provider to reliably send emails from a website to users’ inboxes. The post explains that SMTP servers are specially configured to ensure that outgoing emails reach their intended recipients and don’t end up in the spam folder. The author provides a list of the best SMTP service providers with high email deliverability, including SendLayer, SMTP.com, Brevo (formerly Sendinblue), Mailgun, SendGrid, Amazon SES, and Google Workspace. The post highlights the features, pricing, and scalability of each provider, giving readers an overview of the options available. The author also advises on how to integrate the chosen SMTP service provider with a WordPress website using the WP Mail SMTP plugin. They provide step-by-step instructions for configuring the plugin and sending a test email. Overall, the blog post serves as a comprehensive guide for choosing and implementing an SMTP service provider for WordPress websites.
