AWeber, established in 1998, caters to over 120,000 individuals and businesses for their email marketing needs. It enables users to create mailing lists, design newsletters, automate email marketing with autoresponders, and analyze campaign statistics.
Important Note: Aweber does not have an SMTP plan, you can only send emails through their web interface. I did include them, because they are very popular.
Pricing
AWeber offers four pricing plans:
- Free: Up to 500 subscribers with basic features.
- Lite: Starting at $14.99/month for unlimited emails and subscribers.
- Plus: Starting at $29.99/month for unlimited emails, lists, and subscribers.
- Unlimited: $899/month for unlimited emails, lists, and subscribers with personalized account management. It’s important to note that both subscribed and unsubscribed contacts count towards your billable subscriber count.
Comparative Pricing
Compared to competitors, AWeber is:
- Significantly cheaper than Campaign Monitor.
- Considerably cheaper than iContact and Mailchimp.
- Slightly more expensive than GetResponse.
- Much more expensive than Mad Mimi (which has a more basic feature set). However, these comparisons can vary depending on specific plan features and subscriber limits.
Key Features
AWeber offers a comprehensive set of features, including:
- Importing and hosting a mailing list.
- A vast array of responsive email templates.
- Autoresponder and marketing automation functionality.
- Reporting, split testing, and RSS/blog-to-email features.
- List segmentation, a landing page builder, and basic e-commerce features.
- Support for phone, email, and live chat.
- Integration with third-party apps and the ability to add unlimited users to an account.
Conclusion
AWeber stands out for its combination of comprehensive features, flexible pricing plans, and a significant focus on automation and analytics. Its pricing is competitive, positioning it in the mid-range of the email marketing tool spectrum. However, potential users should be aware of its policy on billable subscribers, including unsubscribed contacts. This aspect could affect overall costs, especially for users with large subscriber lists.
Overall, AWeber is a robust and versatile email marketing tool suitable for a wide range of users, from small businesses to larger enterprises, offering a good balance between functionality and cost.