Nick’s Review of Postmastery Vs Smtp.Com
In this blog post, we will be exploring the services and products offered by Postmastery and how they can help improve email deliverability. Postmastery offers a range of products and services that cater to different aspects of email analytics and delivery.
One of the key products offered by Postmastery is the Postmastery Console. This console provides a comprehensive view of email deliverability, allowing users to understand why delivery problems occur and how to fix them. The console is divided into four modules, each focused on providing relevant data and actionable insights to fine-tune email performance.
The Email Analytics section of Postmastery’s product lineup includes several tools such as Delivery Analytics, Reputation Monitor, Email Auditor, and DMARC Reports. These tools help users analyze event-level data, improve email deliverability in real-time, identify fixes to enhance deliverability, and protect domains from spoofing and phishing.
On the email delivery front, Postmastery offers several tools and software options. These include PowerMTA, which is email delivery software for professional senders, Postfix, which is used by website editors, ESPs, and other major senders, GreenArrow, which provides MTA infrastructure for optimized email deliverability, Halon, which ensures robust and optimized email infrastructure deployment, and KumoMTA, which offers mail servers optimized for high email volume.
Postmastery also provides a range of services to complement their products. For email platform services, they offer on-premise MTA set-up, MTA assessment, and managed PowerMTA services. These services aim to provide expert-level setup, configuration, and integration of PowerMTA or other on-prem MTA’s like Postfix, as well as optimizing and managing email delivery infrastructure.
In terms of deliverability services, Postmastery offers deliverability optimization, deliverability management, and DMARC implementation. These services help businesses analyze and optimize their email delivery, outsource their daily deliverability management to a team of experts, and ensure DMARC compliance.
Postmastery has worked with well-known brands to enhance their deliverability, including Chapsvision, Bluetooth, Booking, Moosend, Ongage, Pure360, Spotlergroup, Upland, Wix, smtp2go, and mailpoet. This demonstrates their expertise and ability to improve email deliverability for a wide range of clients.
Postmastery also offers resources such as blog posts that cover email industry trends and customer success stories that provide real-life use cases. These resources further highlight their knowledge and expertise in the field.
Overall, Postmastery is a trusted and experienced provider of email analytics and delivery solutions. Their range of products and services cater to different aspects of email deliverability and are designed to help businesses improve their email performance and reach the inbox. Whether it’s through their email analytics tools, email delivery software, or their comprehensive services, Postmastery aims to empower email senders to achieve more.
Tina’s Review of Postmastery Vs Smtp.Com
Postmastery is an email infrastructure, deliverability, and monitoring service based in Amsterdam, the Netherlands. It helps legitimate email senders improve their email deliverability and ensures that their emails reach the intended recipients’ inboxes. The company has a worldwide client base, including email service providers, marketing agencies, and other professional senders.
As a channel partner of Sparkpost, Postmastery provides PowerMTA licenses, integration services, local support, and delivery optimization services. PowerMTA is an industry-leading Mail Transfer Agent (MTA) that helps optimize email deliverability. By working with Postmastery, email senders can ensure that their emails are sent through reputable channels and are recognized as trustworthy by email providers.
Postmastery is also a support member of The Messaging, Malware, and Mobile Anti-Abuse Working Group (M3AAWG), where the global email industry collaborates to combat issues such as botnets, spam, malware, and other forms of online exploitation.
In addition to its core services, Postmastery offers various products and services to help improve email deliverability and sender reputation. These include:
Postmastery Delivery Analytics: This tool provides senders with a comprehensive view of their email delivery performance. It helps identify delivery problems, offers solutions to fix them, and provides recommendations to avoid future problems. Delivery Analytics integrates with popular MTAs and delivery service providers, such as PowerMTA, Postfix, Sendgrid, and SparkPost.
Postmastery EmailAudit: EmailAudit is a free tool that allows senders to check their emails against known best practices. It provides a detailed report with results and suggestions for improvement. EmailAudit analyzes various aspects of an email, including connection, reputation, envelope, DKIM, SPF, header, DMARC, and content.
Email Delivery Assessment Service: Postmastery offers an email delivery assessment to review a sender’s current delivery performance and determine if they are following global email best practices. The assessment includes data collection, desk research, and a report with actionable suggestions for improvement.
Managed Deliverability Service: Senders can outsource their delivery or deliverability management to Postmastery’s team of experts. The experts can run the daily email delivery operation or collaborate with local email delivery and marketing teams, providing the necessary expertise and tooling for efficient email delivery.
PowerMTA Professional Services: As a channel partner of Sparkpost, Postmastery specializes in licensing, implementing, and optimizing PowerMTA for email service providers and brands. They also offer full management of PowerMTA, eliminating the need for in-house MTA or delivery experts.
DMARC Implementation and Monitoring Services: Postmastery helps organizations become fully DMARC operational by providing the knowledge and expertise required. They assist with processing reports, checking DNS records, and making difficult decisions related to DKIM key management and DMARC policies.
Postmastery provides information and links on its website, including general information about the company, contact details, and links to its LinkedIn page. They also offer the option to schedule a demo and provide pricing guides for their services.
For those looking for alternatives to Postmastery, some options include Brevo, SMTP2GO, and Mailjet. These alternatives offer similar email marketing and deliverability services.
Overall, Postmastery is a trusted provider of email infrastructure and deliverability solutions. Their services help legitimate senders improve their email delivery and sender reputation, ensuring that their messages reach the intended recipients’ inboxes. With a range of products and services, Postmastery is a valuable partner for organizations looking to optimize their email marketing efforts.
Steve’s Review of Postmastery Vs Smtp.Com
Postmastery is an all-in-one email delivery analytics and monitoring service that aims to improve deliverability, sender reputation, and the performance of marketing and transactional emails. They provide multidimensional bounce log reporting, real-time delivery alerts, and IP/domain reputation monitoring to give users the facts they need to address delivery problems effectively.
The service processes 100% of event data in real time from SendGrid’s webhook. This means users can see exactly why delivery problems are occurring and what they can do to fix them. Postmastery’s Delivery Analytics aggregates SMTP errors, senders, IPs, and domains to provide smart aggregation of important deliverability key performance indicators (KPIs). Users can drill down into the data to identify and analyze specific issues.
One of the key features of Postmastery Delivery Analytics is its integration with external deliverability tools. The service reads data from Microsoft SNDS, Return Path Sender Score, and relevant IP or domain blacklists. This eliminates the need for users to manually check multiple tools to get a comprehensive view of their email deliverability.
To ensure timely identification of delivery issues, Postmastery’s service also provides real-time email notifications. Users will receive immediate alerts in case of unusually high bounce rates, critical SMTP errors, IP/domain listings, or reputation issues. This allows them to take quick action to resolve these issues and maintain good sender reputation.
Postmastery is particularly helpful for well-known brands and ESPs (email service providers) that rely on email marketing and transactional emails for their business growth. By using the analytics and monitoring tools provided by Postmastery, these organizations can significantly improve their email deliverability and optimize the performance of their campaigns.
To learn more about Postmastery, users can visit their website or blog, or reach out to them via email. Postmastery offers a range of other products and services besides its Delivery Analytics, including email marketing solutions, email APIs, Twilio Programmable SMS, and expert services. They also provide a one-platform solution for all email-related needs.
In conclusion, Postmastery Delivery Analytics is a powerful tool for improving email deliverability and sender reputation. Its multidimensional bounce log reporting, real-time delivery alerts, and IP/domain reputation monitoring provide users with the facts they need to address delivery problems effectively. By integrating with external deliverability tools and providing real-time email notifications, Postmastery ensures that users can quickly identify and resolve any issues that may impact their email deliverability. Whether you are a well-known brand or an ESP, Postmastery can help you optimize the performance of your email campaigns and improve the overall success of your email marketing efforts.
Rick’s Review of Postmastery Vs Smtp.Com
Postmastery and SMTP.com are both powerful email deliverability platforms that can help businesses track and improve their email sending performance. With features like tracking large volumes of emails, analyzing delivery errors, monitoring spam rate, and managing data access, these tools provide valuable insights and tools for optimizing email campaigns.
To get started with Postmastery or SMTP.com, you will need a Google Account. If you don’t have one, you can easily create it by following the steps provided on the respective websites.
Once you have your account, you can add your domain to the platform. This step is essential for verifying your ownership of the domain and accessing data related to it. You can add either the DKIM (DomainKeys Identified Mail) domain or the SPF (Sender Policy Framework) domain. After entering your authentication domain, click Next.
To verify your domain, you need to go through a verification process. This step proves that you own the domain and allows you to view your domain’s verification status. It may take some time for the status to update to “Verified” after verification.
If you want to skip the verification step for now, you can do so. However, keep in mind that you will need to verify the domain at some point to access data related to it. To go back and verify the domain later, you can navigate to the domain and click on the “Verify domain” option.
After adding and verifying your domain, you can start managing your data access. Postmastery and SMTP.com allow you to share your Postmaster Tools data with other users who have a Google Account. You can also add or remove owners from your domain to control access to the data.
The dashboards provided by Postmastery and SMTP.com offer a wealth of information to help you understand and optimize your email sending. One of the key metrics to consider is the spam rate, which shows the percentage of emails marked as spam by users versus those delivered to active users’ inboxes.
IP reputation and domain reputation are essential factors that impact email deliverability. A higher IP reputation means that emails sent from your IP are more likely to reach recipients’ inboxes. On the other hand, a higher domain reputation indicates that emails from your sending domain (SPF and DKIM) have a better chance of avoiding spam folders.
Feedback loop data is available after setting up the Gmail Spam Feedback Loop (FBL). This data provides insights into identifiers flagged by FBL and their corresponding spam rates. By analyzing this data, you can identify any issues and take necessary actions to improve deliverability.
Authentication is another important aspect of email deliverability. The authentication dashboard shows the percentage of your emails that passed SPF, DKIM, and DMARC. This information helps you ensure that your emails are properly authenticated and have a higher chance of reaching the recipients’ inboxes.
The encryption dashboard shows the percentage of your inbound and outbound traffic that is encrypted. This is important for protecting sensitive information and ensuring secure email communication.
The delivery errors graph provides insights into the percentage of your total emails that were rejected or temporarily failed. It also lists the reasons behind the failures, such as rate limit exceeded, suspected spam, bad or unsupported attachment, and more. By understanding the reasons for delivery errors, you can take steps to minimize them and improve your overall sending performance.
Postmastery and SMTP.com also provide additional resources and articles for further guidance and support. These resources include FAQs, information on the Gmail Spam Feedback Loop, details on email encryption, and email authentication.
In conclusion, Postmastery and SMTP.com are powerful tools for tracking and optimizing email deliverability. By utilizing their features and analyzing the data provided, businesses can improve their email sending performance, increase inbox placement, and enhance the overall effectiveness of their email campaigns.
Beth’s Review of Postmastery Vs Smtp.Com