Ongage Vs Mysmtp

Email Marketing Platforms

Ongage Vs Mysmtp

Nick’s Review of Ongage Vs Mysmtp

In this blog post, we will explore the seamless integration between mySMTP and Ongage, which has been going strong for five years. This integration combines sophisticated email marketing features with swift and dependable email delivery, providing the best of both worlds for email marketers.

Using an SMTP relay, email marketers can save money over using an ESP (Email Service Provider). When combined with the powerful front end of the Ongage platform, marketers have access to a complete email marketing solution. This includes features such as list management, dynamic content, segmentation, and deliverability.

The partnership between mySMTP and Ongage began five years ago when mySMTP expanded to markets outside of Scandinavia. Ongage was the perfect partner for helping mySMTP tap into the global ESP market. By offering a connection to the Ongage ESP portal dashboard, mySMTP was able to reach a wider audience.

mySMTP is a cloud-based email delivery platform that focuses on increasing inboxing. On the other hand, the Ongage platform helps improve email marketing campaign effectiveness, analytics control, and simplifies daily operations. With this integration, email marketers can benefit from advanced features, analytic control, segmentation, and business intelligence, while also enjoying the deliverability and precision of an SMTP relay.

The partnership between mySMTP and Ongage has received great feedback from various industries, including travel, gaming, and job boards. These industries require the ability to deliver dynamic content based on analytics and business intelligence without any delays.

Email marketers who use mySMTP alongside Ongage’s campaign management tools, such as behavioral segmentation, dynamic content, and drip automation, can achieve incredible email marketing results. The seamless integration between these two platforms allows marketers to leverage the best of both worlds without having to choose between sophisticated features or swift delivery.

To start using Ongage and mySMTP for your email marketing campaigns, you can sign up for a free trial on the Ongage website.

In conclusion, the integration between mySMTP and Ongage provides email marketers with a powerful solution that combines sophisticated features and swift delivery. This partnership has been going strong for five years and has received positive feedback from various industries. By using mySMTP alongside the Ongage platform, marketers can achieve incredible results in their email marketing campaigns.

Tina’s Review of Ongage Vs Mysmtp

Ongage is a platform that offers seamless integration with various SMTP relays, ESPs, and SMS vendors. It allows email marketers to easily connect their chosen vendors, such as Amazon SES, SparkPost, Mailgun, SendGrid, and more. By integrating with these vendors, users can enjoy top-tier deliverability, an easy-to-use dashboard, extensive analytics tools, and powerful personalization capabilities.

The platform offers integration with a wide range of SMTP relays and ESPs, including Amazon SES, Dyn, Inboxroad, Pathwire, Mailjet, mySMTP, SendGrid, SocketLabs, Pepipost, and more. It also integrates with various on-premise MTAs such as emailSU, Message Systems, PowerMTA, and MDaemon. In addition, it supports integration with multiple SMS vendors including Clickatell, Twilio,, and Sinch.

Integrating your chosen vendor with Ongage is a quick and easy process. The platform has built-in integration with most SMTP relays and ESPs, so the integration can be completed in a matter of minutes. Even if you lack technical knowledge, the Ongage support team is available to assist you every step of the way.

If your vendor is not on the list of supported integrations, you can contact the Ongage team, and they will be able to help you with the integration.

Ongage provides a range of resources to help email marketers grow their businesses. These resources include an email deliverability handbook, an email marketing activity book for kids, case studies, comparisons, a glossary, press releases, frequently asked questions (FAQs), API FAQs, and manuals. The platform also has a blog that covers various topics related to email marketing, including newsletter examples, email subject lines, and re-engagement emails.

To stay in touch with Ongage, you can subscribe to their newsletter for news, product releases, and best practices. You can also follow them on social media platforms such as Facebook, Twitter, and LinkedIn.

In summary, Ongage is a versatile platform that offers seamless integration with SMTP relays, ESPs, and SMS vendors. By integrating with these vendors, email marketers can enhance their email operations with sophisticated segmentation, email automation, and a powerful API. The platform provides extensive resources and support to help users grow their businesses and stay up-to-date with the latest email marketing trends.

Steve’s Review of Ongage Vs Mysmtp

In this blog post, we will be discussing SMTP relay, a crucial element of email marketing. SMTP relay allows you to send emails through a dedicated server, ensuring better deliverability and inbox placement. We will be exploring different topics related to SMTP relay, including how to set it up, how to get more out of your SMTP delivery vendor, and how to integrate mySMTP and Ongage for seamless email marketing. We will also be discussing the five-year partnership between Ongage and Oracle-Dyn in helping brands land in the inbox. Additionally, we will cover the essential elements of a winning SMTP relay and the integration of Ongage and EmailSuccess.

SMTP relay can sometimes be technical, but this guide will show you how to easily integrate it with your email marketing platform. Whether you are a technical or non-technical email marketer, this guide will provide valuable insights and step-by-step instructions.

Next, we will discuss how to get more out of your SMTP delivery vendor. Your SMTP is a powerful tool for getting your emails into the inbox, but it also needs a robust email marketing platform to maximize its effectiveness. We will explore the benefits of integrating your SMTP with the right platform and how it can improve your email deliverability rates.

We will then delve into the seamless integration between mySMTP and Ongage. These two platforms have been partners for five years, offering a reliable and efficient email marketing solution. We will highlight the key features of this integration and how it can benefit your email marketing campaigns.

In addition to the mySMTP and Ongage integration, we will also celebrate the five-year partnership between Ongage and Oracle-Dyn. This partnership has been instrumental in helping brands land in the inbox and achieve better email deliverability. We will discuss the success of this collaboration and how you can benefit from it.

Furthermore, we will showcase the integration between Ongage and EmailSuccess, a cutting-edge on-premise MTA system. This integration sets new standards for on-premise MTA performance and offers enhanced email deliverability and automation capabilities.

Finally, we will outline the essential elements of a winning SMTP relay. With so many SMTPs available, it can be challenging to choose the right one for your email marketing needs. We will provide a comprehensive list of the key components you should consider when selecting an SMTP relay.

Overall, this blog post will provide valuable insights into SMTP relay, its integration with leading email marketing platforms, and its impact on email deliverability. Stay tuned for more informative blog posts on email marketing topics and best practices.


Rick’s Review of Ongage Vs Mysmtp

The text is a website with various sections, including a menu, product information, company information, resources, a blog, and contact details. It also includes comparisons with different competitors. The website is for a company called Ongage that offers a platform for email marketing. The website provides information about the company’s platform, email integrations, and services. There are also resources available, such as an email deliverability handbook, email marketing activity book, case studies, comparisons, a glossary, and manuals. The blog section includes various blog posts on different topics related to email marketing. Overall, the website aims to showcase the features and benefits of Ongage’s platform for email marketing purposes.

Beth’s Review of Ongage Vs Mysmtp

In this text, we are introduced to two email marketing platforms that can be integrated with mySMTP: EasySendy and Ongage. With MySMTP and EasySendy, users can set up and integrate their accounts with just one click. This integration allows for automated email warm-up, maintaining email list hygiene, building interactive email campaigns, growing websites automatically, and more. EasySendy offers a hybrid email marketing platform and users can sign up for a free test. On the other hand, Ongage offers a complete email marketing solution with features such as database management, behavioral segmentation, triggered emails and drip automation, content personalization, campaign management, in-depth analytics, and more. It is a plug and play solution, meaning no integration is needed. Both platforms provide advanced marketing features and strong deliverability.

Additionally, the text provides information about the company behind mySMTP. It includes links to the company’s blog and social media accounts. There is also a section for customer support, including setup guides and a system status page. Terms of business, including disclaimers, cookies, spam policy, and contact information, are also provided.

Finally, there is a mention of mySMTP accepting various payment methods, including Visa, Visa Electron, Maestro, Mastercard, JCB, PayPal, and mobile payments. The copyright information indicates that mySMTP has been in operation since 2007 and is valid until 2023.

Jim’s Review of Ongage Vs Mysmtp

Ongage is an email marketing platform that offers a unique advantage by allowing businesses to change their sender (SMTP, MTA) without disrupting their ongoing email campaigns. This is important because it addresses challenges related to IP reputation and deliverability that can arise with other email service providers. Ongage’s platform offers seamless SMTP integration, ensuring that businesses are not tied to a single vendor and can switch to a different SMTP service if needed. This flexibility allows businesses to maintain their sender reputation and choose the SMTP service that best suits their needs in terms of deliverability, cost-effectiveness, and specific features.

Some of the key features of Ongage include personalization and segmentation, which enable businesses to gain valuable insights into customer behavior and send data-driven emails. Ongage also offers seamless email campaign management, providing an intuitive dashboard for accessing critical statistics and maintaining complete control over operations. Journey automation is another important feature, allowing businesses to design personalized customer experiences based on their actions, which enhances engagement and conversions. Ongage also prioritizes email deliverability and offers detailed reports and system capabilities to ensure that messages reach the inbox. Another notable feature is Ongage’s email API multi-pass, which allows for seamless syncing of customer relationship management (CRM), customer data platform (CDP), and data warehouse, optimizing email campaigns.

One of the strengths of Ongage is its ability to integrate with various SMTP providers and MTAs. It supports several SMTP relays and ESPs, including Amazon SES, Inboxroad, Mailjet, mySMTP, Sendgrid, and more. It also supports MTAs like EmailSuccess, SMX, PowerMTA, MDaemon, MailerQ, and GreenArrow. Additionally, Ongage goes beyond email marketing by enabling businesses to send personalized SMS messages. This combination of SMS and highly personalized email campaigns can be a powerful synergy for cultivating relationships with the audience.

In conclusion, Ongage provides businesses with the tools they need to succeed in email marketing. Its unique advantage lies in its ability to change the sender without disrupting ongoing email campaigns, offering flexibility, personalization, and support. With features like seamless email integration, personalization and segmentation, journey automation, and email deliverability as a science, Ongage empowers businesses to enhance their email marketing campaigns and drive results. If you’re looking to take your email marketing to new heights, it’s worth exploring the possibilities with Ongage.

Dan’s Review of Ongage Vs Mysmtp

Ongage vs mySMTP: Understanding Delivery Glossary & FAQ

In the world of email marketing, understanding the key terms and metrics associated with deliverability and performance is crucial. This blog post will provide a detailed overview of the delivery glossary and frequently asked questions related to Ongage and mySMTP. By familiarizing yourself with these terms, you can better analyze and optimize your email marketing campaigns for success.

Delivery and Email Marketing KPI Terms Explained

To start, let’s explore the key terms used to measure the success and performance of email marketing campaigns:

  1. Targeted: This refers to the target audience of a campaign, which is the sum of all contacts the campaign will attempt to send to. It includes all contacts in include segments, minus overlapping contacts, exclude segments, and any relevant suppression lists.

  2. Sent: The “Sent” value represents the total number of messages sent in a campaign or over a selected time frame. It may be less than the “Targeted” value due to additional email address blacklisting by some ESPs.

  3. Success: The “Success” value, also known as Delivered/Accepted by Server, refers to the number of contacts that were successfully delivered to and did not bounce (hard or soft). It’s important to note that success does not guarantee inbox placement.

  4. Failed: The “Failed” value represents the number of contacts that were not delivered in a campaign or time frame. It includes hard bounces, soft bounces, emails not sent due to ESP/SMTP quota, and deferred emails.

  5. Opens: The “Opens” value indicates the number of email messages that were opened by contacts in a campaign or time frame. This metric relies on the download of a 1×1 transparent image pixel embedded in the email.

  6. Unique Opens: “Unique Opens” counts the number of contacts who opened the email message, regardless of how many times the message was opened by the same recipient. This metric helps track unique engagement.

  7. Clicks: The “Clicks” value represents the number of times all links in the email campaign were clicked. Each link in the email is wrapped with an Ongage tracking link that redirects the recipient to the destination URL while counting the click.

  8. Unique Clicks: “Unique Clicks” refers to the unique set of contacts who clicked in a campaign. If a contact clicked multiple times in the same email message, they are counted only once as a unique clicker.

  9. Unsubscribes: The “Unsubscribes” value indicates the number of recipients who chose to unsubscribe from the email campaign. Contacts who unsubscribe are automatically deactivated and will no longer receive emails from the platform.

  10. Complaints: The “Complaints” value represents the number of recipients who complained about the email message in a campaign. Contacts who complain are automatically deactivated and will no longer receive emails from the platform.

  11. CTR (Click Through Rate): CTR is the ratio between Clicks and Success. It helps measure the effectiveness of a campaign in driving clicks.

  12. UCTR (Unique Click Through Rate): UCTR refers to the ratio between Unique Clicks and Success. It provides a measure of unique engagement.

  13. Soft Bounce: “Soft Bounce” is a temporary status that occurs when the receiving server rejects an email message, even though the email address exists on that server. Soft bounced emails are active and can still be sent to.

  14. Hard Bounce: “Hard Bounce” refers to an email address that the destination mail server rejects with a hard bounce code and reason. Typically, this occurs when the email address does not exist. Hard bounced contacts are automatically deactivated and will not receive future emails.

  15. Deferred/Expired: These are email addresses that were sent to the SMTP vendor but did not get sent by the vendor. This is a rare scenario and typically happens when there is a reputation issue with specific mailbox services.

Delivery and Email Marketing KPI Terms FAQ

Now, let’s address some frequently asked questions about these email marketing terms:

  1. How are bounces determined in Ongage? Typically, the outbound ESP/SMTP you’re using determines the type of bounce (hard bounce or soft bounce). Ongage pulls this data from the outbound ESP/SMTP and sets it accordingly. Some exceptions include Amazon SES and mySMTP, where Ongage performs the bounce processing.

  2. How does Ongage count opens? Ongage tracks opens by placing a 1×1 transparent image pixel at the bottom of each email message. When the image is downloaded, it is tracked by Ongage’s tracking server. This tracking method allows for the measurement of opens.

  3. Are unsubscribes and view email in browser links counted? Unsubscribe links are not counted in Ongage reports, and no behavioral open is registered for contacts who click on the unsubscribe link. On the other hand, view email in browser links are counted as clicks and appear in the click count stats.

  4. What are Feedback Loops (FBLs)? A Feedback Loop, also known as a complaint feedback loop, is a mechanism by which a Mailbox Provider (MP) forwards complaints originating from their users back to the sending server/sender. Feedback loops help identify and address email deliverability issues and complaints.

  5. Do I need to set up Feedback Loops in Ongage? No, feedback loops need to be set up in the outgoing ESPs used in Ongage. Each outbound ESP establishes feedback loops with mailbox providers to receive complaint data. You should contact your outbound ESP account administrator for more information on the setup.

  6. How long does it take to process unsubscribes and complaints? Unsubscribes are processed within an average of 5 minutes. Complaint processing time varies between 1-6 hours, depending on the ESP/SMTP used. For Amazon SES, mySMTP, and private SMTP, it typically takes 1 hour or less.

  7. How long does Ongage collect open and click stats? Ongage collects opens and clicks for campaigns sent up to 45 days ago. Stats for emails sent more than 45 days ago are not counted or registered.

  8. What causes the discrepancy in Gmail open rates? The discrepancy in Gmail open rates is caused by the Gmail Image Proxy. Gmail sometimes requests images when an email arrives at their servers, even before any action from the intended recipient. This can result in unreliable open rate statistics.

  9. How do I set up a Gmail Feedback Loop (FBL)? Gmail offers a feedback loop (FBL) to high volume senders and ESPs. For Gmail FBL setup, you need to insert a special header called the Feedback-ID. The header format includes optional fields for campaign/customer identification and a required field for the sender/ESP identification. Ongage provides instructions on how to configure this header in your account settings.

  10. Which ISPs/Mailbox Providers support Feedback Loops for complaints? Several ISPs and mailbox providers offer feedback loops for handling complaints. Some notable providers include Gmail, Yahoo, Comcast, Cox, EarthLink, Microsoft JMRP, and OpenSRS/Tucows. This is not an exhaustive list, and you should consult your outbound ESP for more information on supported feedback loops.


Understanding the delivery glossary and frequently asked questions related to email marketing KPIs is essential for optimizing your campaigns and ensuring successful deliverability. By familiarizing yourself with these terms, you can effectively measure, analyze, and improve the performance of your email marketing efforts using Ongage and mySMTP. Remember to regularly monitor these KPIs and make data-driven decisions to achieve your desired email marketing goals.

Jennifer’s Review of Ongage Vs Mysmtp

The Ongage Private SMTP Connector is a feature that allows users to connect to their own on-premise or cloud SMTP servers using Ongage’s generic Private SMTP connector. Users can connect to several different on-premise SMTPs, such as PowerMTA, GreenArrow, MailerQ, and MDaemon. However, it is important to note that Gmail SMTP is not supported by Ongage. In terms of cloud SMTPs, SMTPeter is supported and verified to work with Ongage.

To set up the Private SMTP connection, users need to contact their account manager and request for the feature to be enabled. Ongage support will then provide the necessary documentation to connect to the private SMTP server. Users will need to provide the following credentials for the setup: SMTP Host, SMTP Port, SMTP Username, SMTP Password, Authentication Type, and Use TLS. The incoming port for the private SMTP server should be set to either 2525 or 587.

In terms of bounce processing for the Private SMTP connection, there are two options available. The first option is to set up a bounce domain as described on the ESP setup page of the private SMTP, and Ongage will handle the bounce processing. The second option is to update bounces and complaints via API calls from the private SMTP back to Ongage. This requires API integration and allows users to handle bounces on their own.

When sending emails via the Ongage Private SMTP connector, the X-JOB header is added to the header of all email messages. This header contains the child campaign ID, which is needed if users are updating bounces and complaints via the API.

The default number of parallel connections that Ongage uses to communicate with the SMTP server is 30. However, this number can be fine-tuned based on the capacity of the SMTP server by working with Ongage support.

For PowerMTA users, it is possible to enable connection logging using the ‘log-connection’ configuration parameter. This allows users to determine the number of messages sent on each connection.

There is also an option to set a custom Return-path header for users who want to manage the bounce handling on their own. This can be done by adding the ‘bypass_bounce_domain’ value in the bounce setup and specifying a custom return path email and domain in the Custom Headers field.

Overall, the Ongage Private SMTP Connector provides users with a way to connect to their own on-premise or cloud SMTP servers and manage bounce processing on their own or through Ongage’s built-in features.

Avatar photo

Through his pioneering work in email marketing, SMTP server management, and system administration, Dan Parker has left an enduring mark on the industry. His expertise has enabled countless businesses to achieve their email marketing goals, driving revenue and customer engagement. His dedication to staying at the forefront of technological advancements has made him a role model for aspiring professionals in these fields.

Today, Dan continues to consult with businesses, sharing his knowledge and helping them stay at the cutting edge of email marketing and system administration. His career is a testament to the power of dedication, innovation, and a passion for technology, and he remains an influential figure in the world of email marketing and IT infrastructure.

Back To Top