Flowmailer Vs Powermta

Email Marketing Platforms

Flowmailer Vs Powermta

Nick’s Review of Flowmailer Vs Powermta

Flowmailer is an email delivery platform that allows companies to ensure high delivery rates for their transactional emails. It uses SMTP and/or REST API to connect to various source systems and delivers emails directly to the inbox. The platform also supports DMARC reporting, which helps improve email deliverability through email authentication. Flowmailer is trusted by major companies such as VodafoneZiggo, Eneco, and Exact.

Flowmailer was founded in 2014 to meet the needs of email technicians for a reliable email delivery platform. It enables marketers to have control over the automated emails their companies send out, whether they are transactional, notification, or other types of emails.

In terms of alternatives, some options to consider instead of Flowmailer include SMTP2GO, SMTP.com, and mySMTP.

Flowmailer offers several products and services:

  1. Flowmailer Go!: This option provides easy integration with scalable delivery, powerful features, and advanced templates. It offers the benefits of Flowmailer at an affordable price.
  2. Flowmailer Pro: This option allows for collaboration with colleagues and the ability to send emails on behalf of customers. It includes user roles, a free test account, phone support, and consultancy services.
  3. Flowmailer Enterprise: Designed for large-scale email senders, this option offers a dedicated platform for email deliverability. It is tailored to meet the needs of multinational and large-scale senders.

Flowmailer offers several key features that enhance its functionality:

  • Domain Wizard: Helps streamline the process of adding and configuring domains.
  • SMTP / REST API: Allows integration with various source systems for sending emails.
  • DMARC analyses: Supports DMARC reporting to enhance email deliverability.
  • Advanced Template Builder: Provides a user-friendly interface for creating dynamic email templates.
  • Message Archive: Keeps a record of sent emails for easy reference and auditing.
  • Open & Click Tracking: Allows tracking of email opens and link clicks.
  • Bounce Management Module: Helps manage bounced emails and improve deliverability.
  • Send PDF Attachments: Enables the sending of PDF attachments in emails.
  • GDPR compliance: Flowmailer controls its infrastructure and hosts data in GDPR-compliant European data centers.
  • Multiple domains: Supports the use of multiple domains for different email campaigns.
  • Multiple sources: Connects with multiple source systems to send emails.
  • SSL-encryption: Ensures secure transmission of email data.
  • Two-factor login: Adds an extra layer of security to user logins.
  • Roles and audit logs: Provides user roles and keeps track of user actions.
  • Message flow control: Gives users control over the flow of emails.

Flowmailer offers a demo and pricing information on its website. The company has a GDPR-compliant infrastructure and hosts its data in two redundant European data centers. It employs experienced email technicians to ensure reliable email delivery.

Overall, Flowmailer is a reliable email delivery platform that offers a range of features and services to meet the needs of businesses of all sizes. Its focus on high delivery rates and email authentication can help businesses improve their email deliverability and reach their target audience effectively.

Tina’s Review of Flowmailer Vs Powermta

Flowmailer and PowerMTA are two software solutions that offer high-volume email delivery. While Flowmailer is a popular choice for email marketers, PowerMTA is an industrial-strength software that is known for its scalability and deliverability. In this blog post, we will compare the features and benefits of both Flowmailer and PowerMTA to help you make an informed decision for your email marketing needs.

Flowmailer is an email delivery platform that focuses on providing a reliable and user-friendly solution for sending transactional and marketing emails. It offers features such as email templates, A/B testing, email tracking, and analytics. Flowmailer also provides tools for managing unsubscribes and managing bounce rates. With its intuitive interface and comprehensive reporting, Flowmailer is suitable for businesses of all sizes.

On the other hand, PowerMTA is a powerful software designed specifically for high-volume email delivery. It is used by some of the largest senders in the world, including major email service providers and global brands. PowerMTA offers advanced features such as adaptive delivery, SMTP server configuration, and support for multiple IP addresses. It also provides detailed reporting and analytics to help you track the performance of your email campaigns.

One of the key advantages of Flowmailer is its simplicity and ease of use. It is designed to be user-friendly and intuitive, making it accessible to marketers and non-technical users. Flowmailer also offers a range of flexible pricing plans, allowing you to choose the option that best suits your needs and budget.

PowerMTA, on the other hand, is a more advanced and robust solution that is suitable for businesses with high-volume email sending requirements. It offers unparalleled performance and scalability, making it ideal for large enterprises and organizations that need to send millions of emails per day. PowerMTA also provides advanced deliverability features, such as bounce management and feedback loops, to ensure that your emails reach the intended recipients.

In terms of deliverability, both Flowmailer and PowerMTA offer excellent performance. However, PowerMTA has a reputation for delivering emails with high accuracy and reliability. Its advanced routing algorithms and delivery optimization tools enable it to achieve excellent deliverability rates even under high load conditions.

When it comes to customer support, both Flowmailer and PowerMTA offer dedicated support teams to assist you with any technical issues or questions. Flowmailer provides email, chat, and phone support, while PowerMTA offers email and ticket-based support. Both solutions also have comprehensive documentation and resources available online to help you troubleshoot any issues or learn more about their features.

In conclusion, both Flowmailer and PowerMTA are powerful software solutions for high-volume email delivery. Flowmailer is more suitable for small to medium-sized businesses that require a user-friendly and affordable solution, while PowerMTA is an enterprise-level software that offers advanced features and scalability. Choosing the right solution depends on your specific needs and budget. We recommend evaluating your requirements and taking advantage of any free trials or demos to determine which solution is the best fit for your business.

Steve’s Review of Flowmailer Vs Powermta

Flowmailer vs PowerMTA: A Comprehensive Comparison

When it comes to email deliverability and marketing automation, two popular options in the market are Flowmailer and PowerMTA. In this article, we will provide an in-depth comparison between these two platforms to help you make an informed decision for your business.

Email Deliverability

Both Flowmailer and PowerMTA excel in the area of email deliverability. They provide robust systems that ensure your emails reach the intended recipients’ inbox. However, there are some notable differences between the two.

Flowmailer offers advanced deliverability features such as bounce management, sender reputation monitoring, and real-time analytics. It also provides tools for managing email lists and segmenting your audience, allowing you to personalize your campaigns and improve engagement.

On the other hand, PowerMTA is known for its high-performance email delivery engine. It offers advanced delivery controls, including throttling and IP rotation, to maximize deliverability rates. It also provides detailed delivery logs and metrics, allowing you to monitor and optimize your email performance.

Email Marketing Automation

Flowmailer and PowerMTA both offer email marketing automation capabilities, but they differ in terms of features and ease of use.

Flowmailer provides a user-friendly interface that makes it easy to create and manage email campaigns. It offers a drag-and-drop editor, pre-built templates, and workflow automation tools. You can automate various aspects of your email marketing, including segmentation, personalization, and triggered campaigns based on user behavior.

PowerMTA, on the other hand, is a more technical solution. It requires some technical expertise to set up and configure. However, it offers a high level of customization and control over your email marketing campaigns. You can integrate PowerMTA with other marketing tools and systems to create complex workflows and automate your email marketing processes.

Customer Base and Market Share

In terms of customer base and market share, PowerMTA has a larger user base compared to Flowmailer. PowerMTA has 205 customers, while Flowmailer has a smaller customer base of undisclosed size.

When it comes to market share, PowerMTA holds a higher market share in the email deliverability category. It has a 2.18% market share compared to Flowmailer’s undisclosed market share.

Geographic Presence

Both Flowmailer and PowerMTA have a global presence, but their geographic distribution of customers differs.

PowerMTA has a strong presence in the United States, India, and the Netherlands. On the other hand, Flowmailer’s customer base is not explicitly mentioned, so it’s unclear which regions it has a stronger presence in.


To address common questions, here are some FAQs about the comparison between Flowmailer and PowerMTA:

Q: In which markets do Flowmailer and PowerMTA compete against each other?
A: Flowmailer and PowerMTA compete in the email deliverability and email marketing automation markets.

Q: How does the market share of Flowmailer and PowerMTA compare in the email deliverability market?
A: PowerMTA has a higher market share (2.18%) compared to Flowmailer, but the exact market share of Flowmailer is not specified.

Q: How many customers do Flowmailer and PowerMTA have in the email deliverability segment?
A: PowerMTA has 205 customers, while Flowmailer’s customer base is undisclosed.

Q: Which countries have more customers for Flowmailer and PowerMTA?
A: PowerMTA has a strong customer base in the United States, India, and the Netherlands. Flowmailer’s customer base distribution is not explicitly mentioned.


Overall, Flowmailer and PowerMTA are both solid choices for email deliverability and marketing automation. Flowmailer offers user-friendly features and a comprehensive set of tools for managing email campaigns, while PowerMTA provides advanced delivery controls and customization options.

When choosing between the two, consider your specific business needs, technical expertise, and budget. If you’re looking for a user-friendly solution with automation capabilities, Flowmailer may be a better fit. If you require a high-performance delivery engine and more customization options, PowerMTA is worth considering.

Remember to evaluate factors such as customer support, pricing, and integration options to make the best decision for your business.

Avatar photo

Through his pioneering work in email marketing, SMTP server management, and system administration, Dan Parker has left an enduring mark on the industry. His expertise has enabled countless businesses to achieve their email marketing goals, driving revenue and customer engagement. His dedication to staying at the forefront of technological advancements has made him a role model for aspiring professionals in these fields.

Today, Dan continues to consult with businesses, sharing his knowledge and helping them stay at the cutting edge of email marketing and system administration. His career is a testament to the power of dedication, innovation, and a passion for technology, and he remains an influential figure in the world of email marketing and IT infrastructure.

Back To Top